When visiting our website, you may have noticed the “Just Beautiful Pledge” mark at the bottom of our homepage. The Just Beautiful Campaign is an initiative by Environmental Defense Canada to spread awareness about toxic chemicals and promote companies that make safe and effective beauty products. You may not know this, but I serve on the Just Beautiful Campaign Cabinet, and this cause is very close to my heart. Every day, Canadians harm their bodies and the environment by using soap, shampoo, toothpaste, and deodorant laced with toxic ingredients– and it doesn’t have to be this way. We have to take a stand and work together to make everyday products safer, better, and more sustainable.
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