clean
We use plant-based ingredients and NEVER USE parabens, silicon-siloxanes, sulfates, phthalates, fragrance, color, palm oil or hydrolyzed wheat protein (so products are also gluten free), and we never test on animals.
minimal
You'll love saving time, space in your bathroom and in your suitcase when traveling as each visionary multi-purpose product can be used interchangeably on both your skin and your hair! Use CLEAN as both your shampoo and your shaving cream, BELIEVE as your hair polish and dry skin balm, and the list goes on!
effective
This is a salon quality line developed by a celebrity stylist who for his own health reasons, had to eliminate toxins from his personal care regime. Tested and retested on his salon clientele for over 15 years, WORLD products will offer you a way to achieve that natural beauty that your hair and skin deserve.
vegan
Our products are vegan with the exception of the Believe, Buzz and Velvet, as the bees were involved in their creation
Three minimal collections
For all hair and skin types
