I love it. I gave it to my friend and he loves it. Since first using World Clean, I have never used anything else. It cleanses but does not dry out my skin. I love that I can also use it for my hair and it does a very good job of cleaning my hair without stripping it - very gentle (I have fine, thin hair and I use World Protect conditioner which makes it very smooth and silky). I'm very glad it comes in the litre format, and I thank you again for the pump which makes it easy to transfer product into a smaller container. All in all, I am very happy with the product. Thank you.